Transaction Model  Interactive model
Sender and receiver both play equally important role in communication

Non-verbal feedback like gestures, body language, is also considered as feedback in this model.

Transaction Model is a two way process. This model is more interactive because there is a collaborative exchange of messages between communicators.

1)Barnlund’s Transactional Model

2)Helical Model

3)Becker’s Mosaic Model.


Interactive model is mostly used for new media like the internet. Here, learners can respond to any mass communications like videos, news, etc. learners can exchange their views and ideas.

1)Schramm’s Interactive Model.


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